Areas of study:

Urban Ecological Construction, Natural Resources and Environmental Economics, Ecotourism, and Urban and Rural Development

Education background:

2018.12 till now, Lecturer and MTA postgraduate tutor, School of Tourism, Shanghai Normal University.

2016.09-2017.09 Jointly trained Ph.D., Auburn University, School of Forestry and Wildlife Science.

2012.09-2018.12 Ph.D. in Management (Continuous Master and Doctoral Program), School of Economics and Management, Beijing Forestry University.

2008.09-2012.06 Bachelor of Management, School of Economics and Management, Beijing Forestry University.

Representative scientific research achievements (last five years):

Scientific research projects:

Led National Forestry and Grassland Administration Development Research Center Project: Insurance Policy Analysis and Innovation Path Research of Chinese Forests (JYC-2021-00208)

Led Optional Project of School of Tourism, Shanghai Normal University: Research on the Impact of Ecotourism in Nature Reserves on Farmers' Livelihood Transformation and Its Sustainability (KY2021-D1L1)

Led the project of the Development Research Center of the State Forestry and Grassland Administration: Research on Policy Options in the Comprehensive Reform Pilot Area of Collective Forestry (JYC-2020-00117)

Led the general scientific research project of Shanghai Normal University: Research on the Coupling and Coordinated Development of Shanghai Urban Forestry and Urban Composite Ecosystem (SK202025)

Led the academic backbone cultivation project of the School of Tourism of Shanghai Normal University: Research on the Benefit Compensation Mechanism of the Coordinated Development of National Parks (KY2020-DL8)

Led the Academic Backbone Cultivation Project of the School of Tourism, Shanghai Normal University: Research on the Evaluation of the Social Service Function of Shanghai Urban Forests from the Perspective of Citizens (KY2019-DL6)

Participated in the critical team research project of the School of Tourism of Shanghai Normal University: Research on China's National Park Construction and Regional Social and Economic Coordinated Development (KY2021-A1N2)

Participated in the significant project of the National Social Science Fund: Research on the Construction of a Natural Reserve System with National Parks as the Main Body (21ZDA090)

Participated in the cultivation project of academically essential core personnel of the School of Tourism of Shanghai Normal University: Research on the influencing factors of the acceptance of intelligent tourism services based on the TAM model (KY2019-DL5）

Participated in the National Natural Science Foundation of China General Project: Research on the Co-creation Mechanism of National Park Ecosystem Service Value (41971254)

Participated in the National Natural Science Foundation of China General Project: Protection and Development: Research on Coordination Mechanism from the Perspective of Community (71373024)

Participated in the vital project of the Beijing Municipal Social Science Fund: Research on the Value Realization of Forest Ecological Products in the Coordinated Development of Beijing-Tianjin-Hebei (19GLA005)

Participated in the project of the Science and Technology Development Center of the State Forestry Administration: Research on the Incentive Mechanism of Forest Certification (RZ2017-28)

Thesis:

Shen, J., Wang, Y., & Zhao, Z*. Research on the influencing factors of public participation in urban water governance: Based on the survey data of Beijing, Shanghai, and Guangzhou. Resource Science, 2021, 43(11): 2289-2302.

Hou, Y., Qu, Y., Zhao, Z., Shen, J., & Wen, Y*. Residents' Spatial Image Perception of Urban Green Space through Cognitive Mapping: The Case of Beijing, China. Forests. 2021, 12(12), 1614.

Cai, M., Cui, C., Lin, L., Di, S., Zhao, Z.*, Wang, Y*. Residents' Spatial Preference for Urban Forest Park Route during Physical Activities. Int. J. Environ. Res. Public Health. 2021, 18, 11756.

Zhao, Z., Han, F., & Hou, Y*. Reassessment of service function value of urban forest ecosystem in China based on Meta-regression. Resource and Environment in the Yangtze River Basin. 2021, 30(01): 64-75.

Bian, J., Leng, J., Zhao, Z*., & Wang, Y. Urban residents' perception evaluation of greenway soundscape. Forestry Resource Management, 2021(01): 111-120.

Hou, Y., Liu, T., Zhao, Z., & Wen, Y*. Estimating the Cultural Value of Wild Animals in the Qinling Mountains, China: A Choice Experiment. Animals. 2020, 10, 2422.

Hou, Y., Qiu, Y., Li, X., Zhao, Z., & Wen, Y*. Analysis of Beijing Citizens' Demand for Urban Green Space Based on the Choice Experiment Method. Resources and Environment in Arid Areas, 2020, 34(12): 91-97.

Feng, J., Li, X., Zhao, Z., & Wen, Y*. Research on the value evaluation of urban green space in Beijing--Analysis based on the uncertainty of citizens' willingness to pay. Arid Area Resources and Environment, 2020, 34(02): 96-101.

Zhao, Z., Ren, J., & Wen, Y*. Spatial Perception of Urban Forests by Citizens Based on Semantic Differences and Cognitive Maps. Forests, 2020, 11(1), 64.

Huang, Y., Zhao, Z., Yang, J., Duan, M., & Wen, Y*. The influence of individual environmental attitudes on perception and satisfaction of urban forests. Resource Science, 2019, 41(09): 1747-1757.

Zhao, Z., Hou, Y., & Wen, Y*. Research on the perception of urban forest space imagery among Beijing citizens: An analysis based on the semantic differential method. Resources and Environment in Arid Areas, 2019, 33(09): 57-63.

Zhao, Z., Hou, Y*. Research on the evolution characteristics and countermeasures of urban spatial connection in the center of urban agglomeration. Urban and Environmental Research, 2019(02): 67-79.

Ma, B., Zhao, Z., Ding, H., & Wen, Y*. Household Costs and Benefits of Biodiversity Conservation: Case Study of Sichuan Giant Panda Reserves in China. Environment, Development, and Sustainability, 2018, 20(4): 1-22.

Zhao, Z., Zhang, Y., & Wen, Y*. Residents' Support Intentions and Behaviors Regarding Urban Trees Programs: A Structural Equation Modeling-Multi Group Analysis. Sustainability, 2018, 10(2), 377.

Zhao, Z., Hou, Y., & Wen, Y*. Targeted Poverty Alleviation Projects and Rural Resident Income Growth: Analysis Based on Propensity Score Matching Model. Statistics and Information Forum, 2018, 33(11): 104-110.

Zhao, Z., Wang, J*., & Zhao, J. Spatial Analysis of Economic Connections between Node Cities in China's One Belt, One Road Section. Resources and Environment in Arid Areas, 2018, 32(05): 12-18.

Zhao, Z*. Analysis on the Decoupling of Economic Growth and Environmental Pressure in Beijing. Urban Issues, 2017(09): 48-54.

Zhao, Z., Wang, J*., & Feng, J. Spatial connection and impact measurement of core cities in the Beijing-Tianjin-Hebei urban agglomeration. Economic Geography, 2017, 37(06): 60-66+75.

Zhao, Z., Ma, B., & Wen, Y*. Research on Citizens' Willingness to Pay in Urban Forestry Based on Choice Experiment. Resources and Environment in Arid Areas, 2017, 31(07): 8-13.

Ma, B., Lei, S., Zhao, Z., & Wen, Y*. Forest Ecosystem Sustainable Development Evaluation and Prediction Based on PSR Model. Advance Journal of Food Science and Technology, 2016.

Main course:

Project Management, Exhibition Project Management, Operation and Management of Exhibition Venues, Team Leadership, Service Psychology

Natural Science Award of the 12th Liangxi Forestry Science and Technology Award in 2021 (Second Prize): Theory and Practice of Coordination Between Biodiversity Conservation and Socio-economic Development

2020.09-2021.09 Administrative Service Center of Shanghai Municipal Commission of Commerce (Project of Industry and School and Research Institution)

2020.07 till now Reviewers of Tourism Science, IJERPH, Forestry Economics Review

2020.12 Editorial board member of 2019 Shanghai Convention and Exhibition Industry White Book